Your privacy is our responsibility

Last updated: January 2026

1. Introduction & Scope

Welcome to 54bed. This privacy policy ("Policy") explains how 54bed ("we", "us", or "Platform") collects, uses, stores, and protects the personal information of users ("you" or "user") of our website and services. This Policy applies to all services, products, and digital platforms operated by 54bed.

By using our services you agree to the terms described in this Policy. If you do not agree with any part of this Policy, please do not use our services. For any questions or concerns, contact our support team at [email protected].

2. What information we collect

54bed collects various types of information in order to provide its services. The categories of this information are described in detail below.

2.1 Information You Provide Directly

When you register on our platform or use our services, we collect the following information:

• Full name and date of birth (for age verification)
• Email address and mobile number
• Residential address and postal code
• National ID or passport details (for identity verification)
• Payment information (bKash, Nagad, Rocket, Upay, or bank transfer account numbers)
• Username and password

2.2 Automatically Collected Information

The following information is collected automatically when you use our platform:

• IP address and device identifier
• Browser type, version, and operating system
• Time, date, and session duration of platform access
• Pages viewed, links clicked, and navigation history
• Information obtained from cookies and similar tracking technologies
• Location information (at country and region level only)

2.3 Transaction Information

For financial transactions, we store the following information:

• Deposit and withdrawal history and amounts
• Betting and gaming activity history
• Bonus receipt and usage details
• Account balance change logs

3. Purpose of use of information

54bed uses collected information only for specific and legitimate purposes. These purposes are described below.

3.1 Service Delivery & Operation

• For account creation, verification, and management
• For processing and verifying financial transactions
• For keeping betting and gaming services active
• For distributing bonuses, promotions, and rewards
• For technical support and customer service

3.2 Security & Legal Compliance

• For detecting and preventing fraud, money laundering, and other illegal activities
• For verifying user identity and confirming age
• For meeting legal and regulatory obligations
• Maintaining records for dispute resolution and auditing

3.3 Platform Improvement

• For analysing and improving the user experience
• For conducting analysis to ensure service quality
• For identifying and resolving technical issues
• For developing new services and features

3.4 Communications

• For sending important account-related notifications
• For informing you about relevant promotions and offers (with your consent)
• For sending security alerts and account updates

4. Information sharing & disclosure

54bed does not sell or rent your personal information to third parties. However, certain information may be shared in the following circumstances.

4.1 Service Provider Partners

We may share necessary information with trusted third parties who help us operate our services. This includes payment processors (bKash, Nagad, Rocket, Upay, and banking partners), technology and software providers, identity verification services, and game developers. These partners may only use the information for specified tasks and are bound by strict confidentiality agreements.

4.2 Legal Requirements

We may be required to disclose relevant information to comply with legal obligations, follow court orders, or respond to requests from regulatory authorities. In such cases, we provide only the information requested and make every effort to keep the disclosure as limited as possible.

4.3 Business Changes

User information may be transferred in the event of a business merger, acquisition, or asset transfer. In such cases, we will notify users in advance and the new operating entity will be bound by the terms of this Policy.

5. Cookies & tracking technologies

54bed uses cookies and similar tracking technologies on its platform. Cookies are small text files stored in your browser that help improve the functionality of our services.

5.1 Essential Cookies

These cookies are essential for the basic operation of our platform. They are used for tasks such as maintaining login sessions, security verification, and remembering your preferences. Rejecting these cookies may cause the platform to not function properly.

5.2 Functional Cookies

These cookies remember your language preferences, display settings, and other personalised settings, making your experience smoother.

5.3 Analytics Cookies

We use analytics cookies to understand how users are using our platform. This information helps improve service quality. Data from these cookies is always analysed in anonymous and aggregated form.

You can control cookies by changing your browser settings. However, disabling cookies entirely may cause some parts of our service to not work properly.

6. Data security measures

54bed treats the security of your personal information as its highest priority. We use industry-standard technology and processes to keep your information safe.

6.1 Technical Security

• All data transmissions secured through SSL encryption technology
• Strong encryption for stored data
• Firewalls and intrusion detection systems
• Regular security testing and vulnerability assessments
• Two-factor authentication support

6.2 Organisational Security

• Access to personal information restricted to authorised staff only
• Regular staff training on privacy and data protection
• Strict internal policies and procedures for data processing
• Rapid response plan for security incidents

However, no online system is completely secure. While we make every effort to protect your data, if a security breach occurs we will notify affected users in a timely manner as required by law.

7. Data retention period

54bed retains your information for as long as is necessary to provide services, meet legal obligations, and fulfil legitimate business purposes.

7.1 Active Account Information

While your account is active, we retain all relevant information. Financial records and transaction history are kept for a specified period after account closure in accordance with legal requirements.

7.2 Inactive Account Information

Information for accounts that have been inactive for a long period may be reviewed for security purposes. In such cases, we will notify you in advance by email.

7.3 Analytics Data

Anonymous analytics data may be retained for an extended period for the purpose of service improvement. No specific individual can be identified from this data.

8. Your rights & choices

As a 54bed user, you have several important rights over your own personal information.

8.1 Right to Access Information

You may request a copy of the information we hold about you at any time. We will provide this information within a reasonable timeframe.

8.2 Right to Correct Information

If any information on your account is incorrect or incomplete, you may request a correction. Ensuring accurate information is important for both parties.

8.3 Opting Out of Marketing Communications

If you no longer wish to receive promotional emails or notifications, you can withdraw this permission by using the "Unsubscribe" link in any email or by writing to [email protected]. Essential service-related notifications will continue to be sent.

8.4 Closing Your Account

If you wish to close your account, please contact our support team. Financial records and information covered by legal obligations will be retained for a specified period.

9. Protection of minors

54bed strictly does not provide services to individuals under the age of 21. Users must be 21 years of age or older to use our platform.

We follow an age verification process at the time of account creation. If we become aware that a minor is using our services, their account will be closed immediately and any stored information will be deleted.

If a parent or guardian believes their child has used our platform, please contact [email protected] immediately.

10. Policy changes & updates

54bed may update this privacy policy from time to time. These updates may be necessary to keep pace with service changes, legal requirements, or best practices in data protection.

10.1 Notice of Changes

If any significant changes are made to the policy, we will notify you by email or through a clear notice on the platform. Continued use of the platform after an update will be taken to mean that you have agreed to the revised policy.

10.2 Policy Review

We recommend that you review this policy regularly, especially after receiving any notice. The "Last Updated" date at the top of the page will always show the date of the current version of the policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this privacy policy, please get in touch with us. The 54bed support team is available 24/7 to assist you in Bengali and English.

For more details, visit our FAQ page, Terms & Conditions, and Responsible Gaming page.